Is it a product, a service, both or many options? If you don’t know where to start, then try doodling a visual map of all the different things the organisation does. Consider who else could help you with this exercise. A colleague or user may bring new perspectives.

Zoom in and focus on one product or service. Try breaking up your story into small narrative chunks and consider it from different angles to make it as clear and accessible as you can.

Consider the timespan of your work, how you interact with users, where and when it takes place, and who your partners and funders are.

What are the benefits and value of your product or service to them right now? Consider pitching to a critical friend outside your organisation for practice and honest feedback.

What would be the first step in prototyping a product or service from a different angle? Consider gathering intel on a few organisations you respect in other sectors. Where do you see potential to try something new?